About Me

I’m Joana Xu, a multidisciplinary creative designer and strategist focused Branding, Website Design, Digital Marketing and Multimedia Production.

With a background in Marketing and Advertising, I found my passion at the intersection of strategy and creativity, purpose and beauty.

I seek to create authentic brand identities and connect them with the right people, using the power of storytelling and community.

Today I help professionals and businesses bring their visions to life from start to finish, building brands that are impactful, meaningful, and visually stunning. Brands people actually care about.

With a strong eye for detail and aesthetics, I create work that looks good and feels good, backed by communication strategies to connect it with the right audience.